We are Milton Bayer, and this is our blog. keep checking back regularly for news, articles and fun stuff.

Back in the days when news travelled on paper, two unlikely lads got together and formed a new company. Here’s the press cutting from February 1991. Reading it is funny now considering how we have evolved as a company. However, some things don’t change, like the spin you put on marketing to make things sound great. Check the wording and read between the lines…. what makes you think it was literally two men and a desk and no computers?

Taking one more step in their never ending quest to document everything. Google have added photos taken by the Hubble telescope to their Google Earth desktop application.

Hopefully this will help encourage the next generation of Astronomers, Explorers and Scientists to continue to reach for the stars!

http://earth.google.com/hubble20th/

Why aren’t you joining in? Where’s your sense of patriotism? Everyone else seems to be singing it, have you not noticed? Well maybe this will get your attention. The World Cup is almost upon us. It’s estimated to be worth £1.25bn to retailers this year, and that’s just with England’s usual quarter final place. A recent survey by PricewaterhouseCoopers showed that nearly 15 per cent of consumers intend to buy more if England win in South Africa, both because of the celebrations that could follow and through feel-good purchases. That eventuality could result in another 500 million pound spending spree! Woooohooooo! But can you get any of that spending power to come your way? What if you’re not a retailer, can you increase your sales by joining in on ‘World cup fever’?

Well, the short answer is yes. And no. Yes it can help you, but not always, if you don’t do it properly it’ll probably hinder you instead. Read on, devout supporter…

If spending is attached to excitement about the world cup, then you can cash in on that, in theory. Tesco’s will be doing it as the ‘official supermarket of  the England team’. They’ll be selling St. George’s flag pizzas, themed beer offers and a lot more TV’s. They hope. They’ll be ‘joining in’, ’supporting’ and ‘cheering on’. They’ll be spending on marketing to reap the extra cash that’s floating around.

But what if your product or service is in competition with the World Cup? We were recently asked by a client to combat the World Cup as direct competition to their leisure activity. We did, with the realisation that where there are suporters wanting to spend to join in on the celebrations, there are also those that want to spend to get away from it. But we didn’t alienate football lovers either. That’s the thing, it’s a fine balancing act which depends on your market, your product and your brand.

Maybe you shouldn’t even mention the World Cup. There will be an awful lot of world-cup related marketing going on; so won’t you get lost in the melee? Think about it; you sell carrots, and your friend sells camels. In a normal month, anyone can tell the difference between your communications. But now? If you’ve both decided to piggy-back the World Cup then your communications could end up looking pretty similar. Before you know it, everyone’s eating camel and coriander soup, and trekking from Marrakech to Erg Chebbi might take a little longer than it used to. Read the rest of this entry »

If you haven’t yet had a chance to check out the nma viral brand awards get online now and take a look.This is the only chart of UK branded and user-generated virals ranked onviewing and sharing.

Don’t miss out, this unique database is only free to view for 1 more week!

Weekly Position	Video	Brand	Views (total)	Shares
1		Adobe Photoshop	1,748,690	12,121 15,154
2		Sport Relief	854,070	495 20,489
3		COD: MW2	327,569	523 4,044
4		Doctor Who	92,577	212 904
5		Sport Relief	71,703	34 959
6		Doctor Who	69,577	107 819
7		Sport Relief	46,569	18 157
8		Sport Relief	36,498	14 142
9		Motorola	106,613	4 97
10		Motorola	98,747	3 75

Content from www.ViralAdNetwork.net

This stunning CG animation shows what would happen if all the old retro video games really attacked us – its a pixel-tastrophy!!!

PIXELS by PATRICK JEAN.
Uploaded by onemoreprod. – Watch original web videos.

This is a very creative use of Email Direct Marketing to engage and entertain with just the use of a scroll bar. It may not be comepletely Email-friendly I suspect, but nevertheless, I’m sure it caught the eye of those who did see it! Click “More” below to see it…

Read the rest of this entry »

Using the Angle Gradient tool in Photoshop you can create a really nice paper cut style to graphics and type…

And here is a the artwork I’m using for a canvas here at MB…