Author Archives: Carl Wills

The 4 Classic Ways To Recession-Proof Your Brand10.10.11

Recession-Proof Your Brand

The companies weathering this storm share basic strategies for reacting to the adverse climate. Each one focuses on reinforcing their value to consumers. OK, the debt disaster has been avoided. For now, anyway. But the economy is still teetering on the edge of a cliff. What can you do about it? Well, you could be saving [...]

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From the Blog

Negativity sucks.

I don’t know about you but I’m getting increasingly annoyed at the media’s incessant desire to portray a negative spin on the news. Whilst we cannot hide from the fact that the financial world is in a bit of a mess right now, our attitude on how we think about it is highly influenced by [...]

20/02/12 Posted by:
Category: Discussion, News

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