Author Archives: Ed Grant

Fair play for all on the Pitch front (hopefully)25.03.11

ISBA and IPA have proposed 6 new principles which clients and agencies should adhere to throughout the pitch process. The whole process needs a shake up but will these new principles make any difference? To learn more click here

Posted by: Ed Grant | Category: Discussion, News

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MB DM in the news05.02.10

Posted by: Ed Grant | Category: News

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From the Blog

Is my advertising OK? Well, no actually, it’s not.

I obviously talk to businesses about their marketing, a lot. We talk about how they are holistically, and it’s interesting how often the same topic comes up without me raising it. The conversation turns to Metrics. The question is usually a version of “How do we know our results are good results?” The trouble in [...]

27/02/13 Posted by: Ray Wellington
Category: Discussion, We love