Milton Bayer

Pay by results marketing

Ray — Tue, 07 Sep 2010 09:09:10 +0000

Recent coverage in Marketing week. This topic is gathering steam with Marketers right now and it is one we support. More clients are expressing an interest in seeing agencies share the risk of marketing spend in return for some of the generated profits. If you really believe what you do as an agency, you should have no fear of this. We don’t. What do you think?

Blast from the past

Ray — Thu, 02 Sep 2010 09:22:43 +0000

Back in the days when news travelled on paper, two unlikely lads got together and formed a new company. Here’s the press cutting from February 1991. Reading it is funny now considering how we have evolved as a company. However, some things don’t change, like the spin you put on marketing to make things sound great. Check the wording and read between the lines…. what makes you think it was literally two men and a desk and no computers?

30 Subtle Yet Funny Print Ads

Adamw — Fri, 11 Jun 2010 10:00:51 +0000

Here is a nice selection of funny print ads, proving that sometimes the best jokes aren’t always the most obvious.

http://webdesignledger.com/inspiration/30-funny-print-ads-thatll-make-you-laugh

Adidas Star Wars viral

Natasha — Thu, 10 Jun 2010 09:30:37 +0000

We love this new viral produced for the world cup by Adidas

Hubble photos added to Google Earth

Adamw — Thu, 29 Apr 2010 15:15:22 +0000

Taking one more step in their never ending quest to document everything. Google have added photos taken by the Hubble telescope to their Google Earth desktop application.

Hopefully this will help encourage the next generation of Astronomers, Explorers and Scientists to continue to reach for the stars!

http://earth.google.com/hubble20th/

What happens when you save a princess

Natasha — Thu, 29 Apr 2010 12:11:31 +0000

INGER-LUND, INGER-LUND, INGER-LUND!

Milton Bayer — Wed, 21 Apr 2010 11:00:20 +0000

Why aren’t you joining in? Where’s your sense of patriotism? Everyone else seems to be singing it, have you not noticed? Well maybe this will get your attention. The World Cup is almost upon us. It’s estimated to be worth £1.25bn to retailers this year, and that’s just with England’s usual quarter final place. A recent survey by PricewaterhouseCoopers showed that nearly 15 per cent of consumers intend to buy more if England win in South Africa, both because of the celebrations that could follow and through feel-good purchases. That eventuality could result in another 500 million pound spending spree! Woooohooooo! But can you get any of that spending power to come your way? What if you’re not a retailer, can you increase your sales by joining in on ‘World cup fever’?

Well, the short answer is yes. And no. Yes it can help you, but not always, if you don’t do it properly it’ll probably hinder you instead. Read on, devout supporter…

If spending is attached to excitement about the world cup, then you can cash in on that, in theory. Tesco’s will be doing it as the ‘official supermarket of the England team’. They’ll be selling St. George’s flag pizzas, themed beer offers and a lot more TV’s. They hope. They’ll be ‘joining in’, ’supporting’ and ‘cheering on’. They’ll be spending on marketing to reap the extra cash that’s floating around.

But what if your product or service is in competition with the World Cup? We were recently asked by a client to combat the World Cup as direct competition to their leisure activity. We did, with the realisation that where there are suporters wanting to spend to join in on the celebrations, there are also those that want to spend to get away from it. But we didn’t alienate football lovers either. That’s the thing, it’s a fine balancing act which depends on your market, your product and your brand.

Maybe you shouldn’t even mention the World Cup. There will be an awful lot of world-cup related marketing going on; so won’t you get lost in the melee? Think about it; you sell carrots, and your friend sells camels. In a normal month, anyone can tell the difference between your communications. But now? If you’ve both decided to piggy-back the World Cup then your communications could end up looking pretty similar. Before you know it, everyone’s eating camel and coriander soup, and trekking from Marrakech to Erg Chebbi might take a little longer than it used to.

And then there’s the credibility issue; piggy-backing on an event when you’re not a sponsor of it – doesn’t do a lot for your profile does it? And if you’re not a sponsor, then FIFA are being much more vigilant this time around on the subject of even mentioning the World Cup. Adidas are the official sports sponsors this time around and Nike is expected to try and upstage them with ‘ambush marketing’ techniques. They have have been warned, and we’ll watch to see which method works best this time. The people will decide whether authentic broadcast sponsors or edgy hijackers are the winners. Maybe that’s one for the big boys to worry about.

And of course, none of this really has the same impact in the rest of the UK we suppose. Surely in Scotland a spending spree might be triggered by Argentina beating England again!

And a final thought, we know that some believe that the World Cup runs rings around any other worldwide sporting event, but this one could be a practice run for the Olympics couldn’t it? Bigger stage, bigger opportunities? More varied sports surely mean more opportunity for creative executions and messages? And let’s not forget the main difference between the two; the Olympics is on your doorstep! This country will be the centre of the world for the month that the games are on. People will be looking to the UK, and everyone already here will be thinking about the world. So, especially if you’re a global player you can both reach a more global audience and educate a home-grown one into thinking more globally. Win-win. Collect your medal from the podium.

So the answer is, as it often seems to be, a bit of both. If an event that resides in our consciousness is very relevant to your offering, then get on it, but do it properly. There’s nothing less attention-grabbing than ‘me-too’.

If you do in fact sell carrots, don’t stretch your marketing model to include giving away free footballs and pendants, other things will work better. Give us a call and we’ll work out a strategy that will work with you.

Kung-fu Carrot Safari’s anyone?

The nma viral brand awards

Richardo — Thu, 15 Apr 2010 14:45:46 +0000

If you haven’t yet had a chance to check out the nma viral brand awards get online now and take a look.This is the only chart of UK branded and user-generated virals ranked onviewing and sharing.

Don’t miss out, this unique database is only free to view for 1 more week!

Weekly
Position

Video

Brand

Views
(total)

Adobe Photoshop

1,748,690

	12,121
	15,154

Sport Relief

854,070

	495
	20,489

COD: MW2

327,569

	523
	4,044

Doctor Who

92,577

	212
	904

Sport Relief

71,703

	34
	959

Doctor Who

69,577

	107
	819

Sport Relief

46,569

	18
	157

Sport Relief

36,498

	14
	142

Motorola

106,613

	4
	97

Motorola

98,747

	3
	75

Content from www.ViralAdNetwork.net

When Retro Video Games Attack!!

Wayne — Thu, 15 Apr 2010 12:45:34 +0000

This stunning CG animation shows what would happen if all the old retro video games really attacked us – its a pixel-tastrophy!!!

PIXELS by PATRICK JEAN.
Uploaded by onemoreprod. – Watch original web videos.

Email Marketing: The World’s Largest EDM!

Wayne — Wed, 31 Mar 2010 12:56:20 +0000

This is a very creative use of Email Direct Marketing to engage and entertain with just the use of a scroll bar. It may not be comepletely Email-friendly I suspect, but nevertheless, I’m sure it caught the eye of those who did see it! Click “More” below to see it…