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Using the Angle Gradient tool in Photoshop you can create a really nice paper cut style to graphics and type…

And here is a the artwork I’m using for a canvas here at MB…

March is a funny old month. Part of our Roman calendar, it was originally the first month of the year, and in sunny Mediterranean Rome it heralded the start of spring. This meant (among other things) that it was a very logical time to start the military campaign season for the year, which is why it’s named after Mars, the Roman God of war.

Now, the Romans knew a thing or too about military campaigns, we think you’ll agree. So when they say that March is the best time to start one, who are we to argue?

And the modern version of a Roman military battle is?

Well, it’s a marketing campaign isn’t it? No?

The word ‘Campaign’ is also Roman, named after the plain of Campania in Italy, a place of annual wartime operations. And don’t the modern problems in tackling several markets and cultural difficulties seem similar to the empire-building antics of the Caesar’s?

A campaign is a war, and you need to win. So let’s not beat about the bush. Join the Romans in seeing that March is the month to begin planning a marketing campaign. Why should you? Well… Read the rest of this entry »

As Ed and Mari collect the award on behalf of Milton Bayer I was wondering what exactly they were bringing back. It looked like a cheap box of tissues! In actual fact it is one of the nicest looking and feeling awards I have seen. In most cases, awards are curved glass plates or perspex monoliths with etching on them. This however weighs in at around 1.5kg nd, is super glossy resin with silver print smartly applied. It knocks spots all our other awards including the prestigious International Advertising Award we won which looks like a monstrous Oscar. We thought it was cool at the time. I’d be interested to see more posts on good looking awards and see if a better one is out there. We could enter it – even if it’s not in our industry !!

Some interesting adverts that use video games to promote their product.

I think the Bluespace advert is the best because even if you have never played Tetris you still get the point of the advert… on the other hand I feel the sudden urge to buy a Pontiac and a Toyota.