Founded 50 years ago as a quarrying business, Lagan Group are a highly active civil engineering, construction and materials products & services group, ranking among the leading companies in their respective UK fields. As housebuilders, Lagan Homes are one of Northern Ireland’s leaders, established for nearly 30 years. Our task was to produce a strategy for increased UK market share.
We started with extensive research of potential and existing Lagan customers, as well as the sales force too - as they will ultimatley be the people representing the new brand. The results helped us draw the conclusion that to stand out in the extremley competitive market a completley different approach was needed. We carved a unique, authentic positioning for Lagan which is reflective
of Lagan’s personality and what the house-buyer actually wants. A real re-setting of the brand from the top down means that Lagan Homes is now the home of outstanding.
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