News

Don't get left on the shelf!

We take a different approach to any market.

And that includes the super market (see what we did there?). So when we earned the chance to launch a product into every major supermarket chain in the country, the last thing we wanted to do was fit in. We never assume that any category is doing things right, we find out for ourselves.

We did market research to determine the history of the way the product had been sold in the past, and what people expected of the product today. We looked at the competition, and at the customer when they’re buying it. We went out and bought it ourselves too! We experimented, and the results were pleasantly different.

Well if it doesn’t get noticed, it certainly won’t get bought will it?
It’s under wraps until it hits the shelves, but that won’t be long, and we’re sure you’ll notice it in your local Tesco, Sainsbury’s, Waitrose or Asda soon!