Transforming Villa Plus
Milton Bayer has recently been involved in the rebrand of Villa Plus. Villa Plus is an independent direct sell holiday company. They provide quality villas with private pools across Spain, Greece, Cyprus and Portugal. We reviewed the position of the company within its market sector and understood how it needed to be perceived. Once this had been agreed, Milton Bayer created the company’s new logo and tag line, along with its brand guidelines, new brochure and in-resort material. As well as the consumer collateral, we also designed the company’s internal stationary, direct mail, and their outdoor advertising campaign. The rebrand has resulted in an increase in brand awareness and an increase in bookings for 2012.