Topps Football UK – 2009 Re-launch:

Milton Bayer is proud to announce that after many months of preparation www.toppsfootball.co.uk is live for the new football season.

Some of the new features:
• The whole site has now been opened up to the European and US markets.
• Enhanced visuals to provide a higher level of consistency across the site
• New season Match Attax cards
• Widening of the whole site across all the pages to provide a better platform for advertisers
• The registration process is now integrated with Sony Online Entertainment who is also handling a Global Match Attax Live game.
• A better Match Attax Cards album with new game rule features (manager cards enhance player scores etc).
• A more interesting spin on the find Fabregas section, now called Where’s Walcott. The area now contains video and three card types
• A brand new My Profile page integrating live feeds from the Match Attax Live game.
• The shop has been enhanced to allow for products to be grouped into ranges

After the new website had been live for just over an hour it achieved a massive 500 new registered users. Milton Bayer checked the statistics for the website after the first weekend that it had been live, and the surge of traffic to the site increased from 2,000 visits per day to over 20,000 per day. The first weekend also saw a whopping 16,000 users register on the site, converting over 50% of all unique site visitors. The traffic has since grown to over 30,000 visitors on an average day.

The site is being promoted on all Match Attax packaging and merchandise. The product is being promoted by a national TV and Press campaign. The site is constantly evolving, new sticker content will be launched in December. 

Visit the site www.toppsfootball.co.uk