Monarch - The Big Ticket:

Monarch Airlines are having their biggest January sale EVER and have called the campaign 'The Big Ticket to The Sun'. Milton Bayer have produced an integrated campaign for them including direct mail, a website, digital adverts across London and a viral game for competition entry to win holidays and fights.
The direct mail included three different designs and messages to be sent out to three different Monarch databases in order to push the website and the January ‘Big Ticket’ sale.The website features a whole selection of different destinations that Monarch fly to all with superb January sale offers.The digital adverts have been placed in train and tube stations around London and again are pushing the ‘Big Ticket’ message. Finally, for some January fun Milton Bayer have designed and built a viral game which will feature on the website to allow users to enter a competition to win more Monarch holidays and flights.