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RS Components


RS components came to us as a trusted pair of hands to deliver the 3D character animations which portray their latest ‘Find it. Design it. Buy it’ campaign.


RS had an existing idea whereby electronic components would come to life and take part in a line-up, with the statement ‘make us a part of your electronics line-up’. We were tasked with giving the characters character, adding personality in the transfer from sketchbook to screen, and producing the short films.


This project really was not the usual suspects! The level of 3D animation we were able to do for this project made sure of a quality product.

We initially brainstormed some ideas for how these component-based characters would behave and move about. Each character needed to have their own personality and way of interacting with each other.

The modelling and animation stage (using Cinema 4D ) brought it’s own challenges – making sure that we were creating something full of character when they only have a body and legs!

We then did post in after-effects and finally produced a fully animated short, with still renders produced for advertising purposes.


The client was very pleased with the outcome;

“Milton Bayer provides a perfect balance of creative and technical expertise, which helped us deliver our FY12 Global Electronics Marketing Campaign. Since working with them we’ve been able to collaborate on new ideas, meet our necessary high standards and hit tight deadlines.”

Mike Castelete, RS Components


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21-27 Tudor Court, Wootton Hope Drive, Wootton Fields, Northampton England, NN4 6FF


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