monarch airlines
Last year Milton Bayer was successful in re-launching the Monarch brand to carve an identifiable space for this low-cost airline in a fiercely competitive, cut-throat, price led market. The result was a simpler, more targeted, caring, open brand which is much more in touch with it’s customers’ needs.
The last 12 months have been an extremely difficult time for airlines, with many high-profile companies publicly going under. In the midst of this Monarch are bucking the trend, going from strength to strength and moving steadily forward.
The last quarter has seen Monarch and Cosmos Holidays working with Milton Bayer to successfully bring both companies together within the Monarch brand. This will enable an expanded offering for it’s target market to include holidays, hotels, and other services which compliment their flights. We have worked as a team from the top down to quickly deliver a successful unified strategy, a developed brand proposition and a full ongoing programme of marketing materials both above and below the line.
"A long-term relationship with an agency can often end up going stale. After almost 6 years with Milton Bayer they've delivered another winning approach, this time for our above-the-line creative in a four-way pitch. The folk at Milton Bayer are responsive, they understand the travel industry and bring great energy to every challenge. A great team to work with!"
