Visit Britain

Visit Britain

Milton Bayer have built up a strong relationship with VisitBritain successfully winning a 5-way pitch to design and produce VisitBritain’s Annual Review along with producing several large scale campaign websites.
 
www.England-Rocks.co.uk
England Rocks campaign required powerful branding, a fun and engaging website, interactive map and viral campaign. What we produced smashed the 6 month target of the 50,000 unique visitors in the first five days and won double gold at the CIMtIG travel awards.

www.Culture-England.co.uk
Taking advantage of Liverpool’s European Capital or Culture status and the build-up to the 2012 Olympics the Culture 08 campaign is of great national significance. The branding and website were designed to make people feel part of the exciting multi-cultural experience.

www.MonsterFamilyFun.com
Family Fun is the latest Visit Britain campaign worked on by Milton Bayer. The tactical campaign had a creative concept aimed at children, centred around a group of friendly monsters which each represents a different theme or activity. The main objective of the campaign was to encourage families to enjoy more days out domestically.

The website integrated Google maps enabling users to search events and attractions around the country, in addition users could also look for places to stay and travel information relating to their selected event or attraction. A viral game was also developed to promote the site, which allowed users to design their own monster and enter a competition to have their monster made. A promotion in the Daily Telegraph ran alongside this campaign where people could collect a mini magazine featuring all the monsters and vouchers for money off at different places.