Topps
Milton Bayer has worked with Topps since early 2008 and so far we have successfully completed a range of projects for them including the Ben10 stickers website, the Hannah Montana card game website and the website for the ever popular football trading card game; Match Attax.
Using our knowledge of the youth market and our ever increasing viral skills means that we have really been able to bring elements of each website to life!
www.ben10stickers.com
For the Ben 10 stickers microsite, we created an interactive instant win game that drew a different prize on a daily basis for anyone that registered and entered their ‘special’ codes found on the stickers. The amount of ‘special’ codes entered equalled the amount of times the user was entered into the daily prize draw.
Average monthly results achieved:
11,000 visitors per month
60% repeat visits
www.hmcardgame.com
For the famous Hannah Montana card collection game we created an interactive website that combined a quiz and a create your own pop star feature. The quiz was built in Flash for increased interactivity and combined questions from the cards and other behind the scene info known to Topps. The other half of the website was dedicated to the pop star creator. Members were encouraged to extend their wardrobe of items by entering ‘gem’ codes found in lucky packs of cards. As they unlocked items they could create more glamorous pop stars and then download these and create an aviator.
Average monthly results achieved:
3,000 visitors per month
Average time spent on the site is 7 minutes 46 seconds
30% of all unique visitors are converted to registered users
www.matchattax.com
Match Attax has been the biggest project to date for Topps. The content managed international website has been translated into nine languages including Chinese. The site allows members to manage their collections online, create a team name and design a mascot. The members are encouraged to get involved with the next collection by voting for their favourite players, the results of which will be reflected in the Match Attax Extra collection launched in April 2009.
When researching the fan base we found that hundreds of videos had already been uploaded to YouTube. Topps wanted to encourage the creativity their collectors showed but in a safe environment so we created ToppsTV. The site works much like a mini YouTube however all videos are branded Match Attax and we can ensure the environment is safe for this age group.
Average monthly results achieved:
285,310 visitors
3.4 million page impressions
11% bounce rate
Average time spent on the site is 8minutes 37seconds
Following the success of Match Attax, Topps have licensed the product the German Bundesliga, for which we are happily building the site. Plus in January 2009 we will be launching a brand new super football site that combines Match Attax, the Total Football sticker collect and live player information.
