Avon

Global beauty retailer Avon Cosmetics has recently joined forces with Milton Bayer, to create a multi-lingual microsite to be used across their European markets to promote and sell their new product range; Avon Smooth Minerals.

The microsite; which has been both designed and built by Milton Bayer was developed to allow for the language variations across the 20 European countries taking the site. These include Greece, Russia, Sweden and Turkey. By creating one template for the site, this ensures a consistent creative message across all countries, essential to a smooth launch across a number of markets.

The site is primarily an informative site to explain the benefits of the product ranges for skin, eyes and lips and informs the user ‘how to apply’ each product. It features the shades available and will include demonstration videos on how to ‘get the look’ by Jillian Dempsey, Avon’s Creative Colour Director.
 

To view the site please click here www.avonsmoothminerals.com