Mookie

In June 2009 Milton Bayer won a 3 way pitch to produce Mookie Toy’s 2010 corporate catalogue and key sales tool. Mookie is a global sports & outdoor toy company and distributor established in 1987, committed to innovation, play value and quality using the latest technologies and manufacturing.

Milton Bayer created an overall philosophy for the brand ‘Mookie - A World Of Play’.
The philosophy on children’s play and development introduces its prospects to healthy outdoor activity that is exciting and engaging, fun and interactive. To support this we created a highly visual and fun design style which combines product photography and graphic illustrations. The 52 page catalogue showcase’s Mookie’s portfolio of toys to its retail distributors and sells the products in a clear and engaging manner with consideration given to displaying the key benefits as well as any necessary information needed to help communicate the products benefit. To support the sales team Milton Bayer have also produced a digital e-brochure.