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For us, the important part in eCRM is the ‘C’ - the customer or recipient. All of our eCRM programmes put the recipient first. We start with preference centres that store data in a secure and GDPR compliant way and that allow users to keep their marketing preferences up-to-date. This allows us to then segment data intelligently so we can be targeted and personalised. We carefully select subject lines and deliver engaging and innovative content to maximise open and click-through rates.
See what we can do with an email straight to your inbox.
Our eCRM programmes deliver outstanding ROI levels, as well as pushing the boundaries of what's possible within email. We understand its limits but refuse to be restricted by them - we're always striving to give the recipient more and more reasons to open and click. There's a taste of what we can do below and you can get in touch to see how we can help you.
As with everything we do, understanding what you want to achieve and setting out a plan of how to get there is the starting point for everything that comes next. We’ve worked with clients from different industries to help them plan out their eCRM strategy so that it delivers. We take the time to understand your audience, then map out different customer/user journeys, automating as much as possible, allowing you to engage your audience in a relevant and meaningful way, driving loyalty and ultimately revenue. It doesn’t end there, we use a monitor and improve approach that means we track recipients behaviour against targets and constantly improve specific emails to enhance their experience and deliver better results.
It’s all about data and how you use it - we prefer laser accurate precision rather than a scattergun approach. A preference centre allows your customers and prospects to tell you what they want to hear about, how they want to receive it, when and at what frequency, meaning what you send them is extremely relevant and highly personalised - leading to more opens and more click-throughs.
We use preference centres in different ways; for some clients we link them to data held their existing eCRM platforms, for others we build them as part of a website, as part of a single sign on approach that allows even greater data collection, segmentation and personalisation.
In the past eCRM could be time consuming and a drain on resource, one email could easily take a whole week which is a lot of investment for any business. Automating this process means that emails can be triggered by a user’s interactions with your website or previous emails. The content of the automated emails are specific to their behaviour too, meaning they can act as a prompt to book or buy something they have viewed or as a reminder to purchase items left in their basket.
The benefit is that all this activity can be set up to work without any drain on resource - freeing up time to plan where you want to take your eCRM or digital marketing to next.
Everything that we do to deliver the above is done making sure all data usage is GDPR compliant. We never email un-opted in recipients, implied opt in is simply a no-no. Our preference centres are a secure storage for all data collected that time stamps opt ins and records all interactions for each record should it ever be needed.
We work with clients who want their programmes to be GDPR compliant and are already working with opted in data and those who have data and need direction on how they can and can’t use it.
We look to add dynamic and innovative content into emails wherever possible - it increases engagement and encourages click-throughs. With the amount of differing email clients across different devices, great care must be given to make sure that the content displays, if not, that there is a fallback in place. That’s why we have a tried and tested process of planning, implementing and testing to make sure that however the recipient is viewing the email, what they see works.
We’re proud to work with these brands to deliver industry leading emails. For some we offer an end-to-end service from brief to broadcast, others we offer strategic and technical support to help them get the most from their programme or system.
Don’t just take our word for it - enter your details here and we’ll send you a one-off email to demonstrate what we can do. You can also get in touch to see how we can make sure you are getting the most from your eCRM programme.
Our eCRM service is powerful on its own, but exceptional when used with our Web and Secure services.
Tap to find out more, or get in touch to discuss your next project.
Milton Bayer are a digital agency in London and Northampton that have built a reputation for delivering innovative digital products for global brands. Having evolved from traditional branding and advertising - strategic and creative thinking is still at the heart of everything we do, now coupled with our digital expertise. We provide our clients a full range of services including; strategic planning, brand conception and execution, UX & UI, design, animation, Drupal, Wordpress and Magento development, QA and testing, cloud based hosting and security & maintenance, as well as innovative and outstanding ROI grabbing eCRM programmes.
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