The website was running on an old platform and was rapidly becoming out of date. The costs for maintaining the website were increasing and changes to site functionality were problematic. We were appointed to build a replacement eCommerce platform with the aim to deliver great user experience, focused on conversion, along with ensuring marketing preferences/permissions were captured, in accordance with new GDPR regulations.
We needed a process to allow users to activate their accounts & log in quickly and easily.
We created a brand new “We Deliver More” website to enable users to have one place to do their Point of Sale purchasing, whilst also capturing customer data. The solution was to create a self-serve account activation area with some pre-populated information in order to make the activation and login process as easy as possible for the user. The website also created the opportunity to share events, training and Carlsberg brand information.
WDM is FANTASTIC. We are very proud of the delivery, this is a huge step forward for Carlsberg.