Delivering more sales and GDPR compliance

Carlsberg We Deliver More showcase image

We Deliver More + preference centre = easy customer communication + GDPR compliance.

We Deliver More is an eCommerce site with the primary purpose of allowing Carlsberg UK trade customers to purchase branded Point of Sale materials.

Carlsberg We Deliver More desktop designs visuals
Carlsberg We Deliver More mobile designs visuals
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The challenge

The website was running on an old platform and was rapidly becoming out of date. The costs for maintaining the website were increasing and changes to site functionality were problematic. We were appointed to build a replacement eCommerce platform with the aim to deliver great user experience, focused on conversion, along with ensuring marketing preferences/permissions were captured, in accordance with new GDPR regulations.

We needed a process to allow users to activate their accounts & log in quickly and easily.

The solution

We created a brand new “We Deliver More” website to enable users to have one place to do their Point of Sale purchasing, whilst also capturing customer data. The solution was to create a self-serve account activation area with some pre-populated information in order to make the activation and login process as easy as possible for the user. The website also created the opportunity to share events, training and Carlsberg brand information.

"Milton Bayer has always been flexible, agile and creative in their response to our needs – often at short notice and with the need for a quick response. As a team, they’ve shown confidence in their proposals and been a great partner to collaborate with…always friendly and accommodating but challenging when it is needed."

Head of Digital and E-commerce



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