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Creation of multi-channel digital assets

UX & design
UX & design
Digital support for Citi Bank

Consistently delivering the brand across multiple channels.

CitiBank needed an agency to support them by creating bespoke digital assets for use across multiple channels.

Examples of digital support for Citi Bank
Examples of digital support for Citi Bank
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The challenge

Often at short notice, how could we quickly and efficiently produce a range of digital assets for use across Citi's social channels, websites and applications.

Examples of digital support for Citi Bank
Examples of digital support for Citi Bank

The solution

In some instances we were briefed to re-purpose existing creative, but in others we were required to create the overall look and feel which we then applied to specific assets. For efficiency we created a campaign toolkit which made briefing work easier for Citi and quicker for us to quote and produce. In some cases we were asked to distill 'long-form' content into shorter, more digestible chunks, which included the creation of animated info graphics or editing down video and webinar content and optimising it for online use.

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