Creation of multi-channel digital assets

Often at short notice, how could we quickly and efficiently produce a range of digital assets for use across Citi's social channels, websites and applications.

In some instances we were briefed to re-purpose existing creative, but in others we were required to create the overall look and feel which we then applied to specific assets. For efficiency we created a campaign toolkit which made briefing work easier for Citi and quicker for us to quote and produce. In some cases we were asked to distill 'long-form' content into shorter, more digestible chunks, which included the creation of animated info graphics or editing down video and webinar content and optimising it for online use.