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Conversion-focussed retail emails

Marketing automation
Marketing automation
UX & design
UX & design
leicester city fc email marketing

Email production made simple, enabling the Premier League team to be fully self-sufficient.

Leicester City approached MB to create a retail template they can use with their current email marketing platform and update themselves. The aim was to create a template that would increase revenue for the club and be easily editable.

leicester fc emails example
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The challenge

Creating an HTML template that can be used by the team with little HTML experience.

leicester fc emails example
leicester fc emails example

The solution

Utilising platforms features to create custom HTML blocks which can be used via a drag and drop style builder making updates easy for the team at Leicester. This gave the team a lot more flexibility when creating campaign assets, especially for mobile.

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