Leicester City approached MB to create a retail template they can use with their current email marketing platform and update themselves. The aim was to create a template that would increase revenue for the club and be easily editable.
Creating an HTML template that can be used by the team with little coding experience.
Utilising the club’s email platform’s features to create custom HTML blocks which can be used via a drag and drop style builder making updates easy for the team at Leicester. This gave the team a lot more flexibility and freedom when creating campaign assets, especially for mobile.