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1/2/3 - Spin to Win!

Full-stack development
Full-stack development
Marketing automation
Marketing automation
UX & design
UX & design
Celebratory campaigns for Santander

Gamified experience with £1000s of prizes.

129% total goal completion rate.

0% total abandonment rate.

After a tough year, Santander wanted to thank their staff who made the 1/2/3 campaign such a success over the past ten years.

Examples of celebratory campaigns for Santander
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The challenge

Build a system designed to engage Santander staff that delivers random rewards to users.

Examples of celebratory campaigns for Santander
Examples of celebratory campaigns for Santander

The solution

Building on our experience with other industries, we delivered a Bank of Ant and Dec branded, custom-built Spin to Win system that allowed staff a free spin of the wheel to be in with the chance to win a prize. In true Ant and Dec style and humour, the system randomly generated prizes varying from big grand prizes to smaller, fun rewards. Via the CMS, the administrator could add new prizes as well as control the odds of when prizes could be won, which came in handy when managing time-specific prizes.

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